Mathieu Corthésy, trainer and author specializing in artificial intelligence, recently published a book entitled: ChatGPT in business to guide professionals – but not only – to exploit the full potential of AI. In an interview, he shared with us his thoughts on AI, including ChatGPT, and its impact on the professional world.

1. Why write a book on a constantly evolving field?

Although the field of AI is evolving rapidly, the fundamental principles and practical applications of AI will remain relevant for many years to come.

I want to popularize AI to make it accessible and understandable to a wide audience, thus answering common questions on this subject.

2. What is AI according to you?

"AI is a machine that can calculate, interpret a human request and provide a result." It is not true intelligence, because it lacks reasoning capacity. Matthieu also mentions the idea of general artificial intelligence, which could one day reason like a human, but which remains in the realm of science fiction for now.

3. Should we be afraid of ChatGPT and AI?

It is important not to fear AI but to see it as a powerful tool, capable of great things that can be used for good or for evil, and above allto emphasize the importance of the use that humans make of it.

AI can positively transform many aspects of work if used correctly.

4. Why a book on AI in business?

AI in business saves considerable time on repetitive and strategic tasks. Its growing adoption – ChatGPT in particular – in business, helps improve the productivity and efficiency in everyday life.

5. Do you confirm the productivity gain of 40 % with AI?

Several studies, including those from MIT, Harvard and Microsoft, show a potential productivity gain of 40 % thanks to AI. However, This gain depends on the initial expertise of the users. People who are already somewhat knowledgeable in their field can achieve this gain, while those with less knowledge may see a decrease in their productivity. Hence the importance of training.

6. What are the concrete uses of AI in business?

Matthieu Corthésy explains to us that for him, ChatGPT is not simply a virtual assistant; This is a real strategic lever.

  • By automating repetitive tasks and providing instant answers, It allows companies to improve their efficiency and focus on higher value-added missions. Thanks to its advanced algorithm, it learns and adapts continuously, making it more and more efficient over time.
  • Document synthesis, writing of meeting minutes, email management, translation and of course improvement of customer service : Being available 24/7, ChatGPT responds instantly to customer queries, reducing response times and increasing customer satisfaction. In addition, it can handle a large number of requests simultaneously, which would be impossible for a human.

On the other hand, it is necessary tostress the importance of human validation to avoid AI errors or “hallucinations,” who can “invent information” in the absence of full context.

7. What are the costs associated with integrating AI into business?

Free options are available, such as ChatGPT and Microsoft Copilot. Paid versions allow for better security and advanced features, with costs ranging from $20 to $30 per user per month. My advice: opt for paid offers once the company has acquired a certain maturity in the use of AI.

8. What skills are needed to integrate AI?

Integrating ChatGPT is not without challenges. One of the main obstacles is resistance to change.

Employees may be reluctant to adopt new technology for fear of the unknown or losing their job. It is therefore crucial to involve them from the beginning of the process, reassure them and train them adequately. Matthieu recommends calling on experts to explain how AI can help rather than “replace” employees and highlights the need for an educational approach to maximize AI adoption in business.

9. Is AI reliable enough for enterprise integration?

“I like the analogy of AI as an intern eager to please, and thereby able to invent information in the absence of full context.”. Based on this principle, human validation is necessary to ensure the reliability of the results provided by AI.

10. How to make a prompt effective?

Mathieu details his ACTIVE method (Action, Context, Tone, Identity, Format) to formulate effective prompts. This method helps to obtain accurate and relevant responses by providing contextual information, setting the tone, and specifying the expected format.

To follow the news and training of Matthieu Corthésy, including a free e-learning training course, composed of short video capsules as well as a newsletter to understand and use AI effectively, go to his site toolia.ch