A first foldable iPhone, iPhone 18 Pro models focused on photography, new watches, and more affordable AirPods with noise cancellation: Apple unveiled its fall lineup on September 9th. But part of its artificial intelligence promise will remain, at launch, out of reach for European users. The iPhone Duo opens a new
The iPhone Duo opens a new chapter
This is the major announcement of this keynote: Apple is entering the foldable smartphone market with the’iPhone Duo.
When closed, the device offers a 5.4-inch external screen. Unfolded, it reveals a 7.6-inch display with an interface optimized for viewing content and working with multiple applications. The significance goes beyond simply changing the shape: Apple aims to give more space to the uses traditionally shared between phones and tablets.
The iPhone Duo will be available starting from $1,999 in the United States. Pre-orders will open on October 16th, with sales beginning on October 23rd in several countries, including France. This US price is not a French price. Source: Apple
The iPhone 18 Pro focuses on photography
THE iPhone 18 Pro and Pro Max They feature the A20 Pro chip and a 48-megapixel main camera with a variable aperture. This mechanism allows for adjustments to light and depth of field, giving photographers greater control.
Apple also announced a reduced Dynamic Island battery and improved battery life. US prices start at $1,199 for the Pro And $1,299 for the Pro Max. Pre-orders will begin on September 12th, ahead of a release on September 18th. Source: Apple
Apple Watches more focused on recovery
L'’Apple Watch Series 12 It combines new heart sensors with the S11 chip. It introduces a readiness score that takes into account sleep, recent activity and vital signs to help adapt your day.
It will be available on September 18, starting from 449 euros in France. Source: Apple France
L'’Apple Watch Ultra 4 Apple is also renewing its health tracking. Apple announces up to 50 hours of battery life under normal use, a duration that will depend on actual usage. Its French price starts at 899 euros, with availability on September 18th. Source: Apple France
AirPods 5 make noise cancellation widespread
With the AirPods 5, Active noise cancellation is standard on both versions. The model with a wireless charging case adds features such as swipe volume control and extended battery life.
French prices are set at 149 euros and 169 euros, for an outing on September 18. Live translation requires an iPhone compatible with Apple Intelligence, in supported languages and regions. Source: Apple Store France
Siri AI: French is coming, but Europe will have to wait.
Apple presents Siri AI like a more conversational assistant, capable of mobilizing personal context and acting on the content displayed on the screen.
The beta is announced for the September 14th in English, then in French in October. But Apple specifies that Siri AI and the functions that depend on it will be available soon. will not be initially available in the European Union on iOS, iPadOS and watchOS.
The arrival of the French language does not constitute a launch in France. This restriction applies to the new Siri AI, not to all Apple Intelligence features. Source: Apple, availability and press release notes
Our interpretation: two timelines for the same promise
This back-to-school season gives Apple a new phone format and several concrete arguments around photography, sound and activity tracking.
For the European public, this also necessitates distinguishing between two timelines: that of the devices themselves and that of their new AI features. The hardware may arrive in stores before the experience presented on stage is fully accessible. It is this actual availability, as much as the technical specifications, that will need to be examined.
