Mathieu Corthésy, trainer and author specializing in artificial intelligence, recently published a book entitled: ChatGPT in business to guide professionals – and others – in harnessing the full potential of AI. In an interview, he shared his thoughts on AI, particularly ChatGPT, and its impact on the professional world.

1. Why write a book on a constantly evolving field?

Although the field of AI is evolving rapidly, the fundamental principles and practical applications of AI will remain relevant for many years to come.

I want to popularize AI to make it accessible and understandable to a wide audience, thus answering common questions on this subject.

2. What is AI in your opinion?

«AI is a machine capable of calculating, interpreting a human request, and providing a result.» It is not true intelligence, as it lacks reasoning ability. Matthieu also mentions the idea of artificial general intelligence, which could one day reason like a human, but which for now remains in the realm of science fiction.

3. Should we be afraid of ChatGPT and AI?

It is important not to fear AI but to see it as a powerful tool, capable of great things that can be used for good or for evil, and above allemphasize the importance of how humans use it.

AI can positively transform many aspects of work if used correctly.

4. Why a book on AI in business?

AI in business allows for significant time savings on repetitive and strategic tasks.. Its increasing adoption – ChatGPT in particular – in businesses, allows for improvements in the productivity and efficiency on a daily basis.

5. Do you confirm the productivity gain of 40 % with AI?

Several studies, including those from MIT, Harvard and Microsoft, show a potential productivity gain of 40 % thanks to AI. However, This gain depends on the initial expertise of the users. People who are already somewhat knowledgeable in their field can achieve this gain, while those with less knowledge may see a decrease in their productivity. Hence the importance of training.

6. What are the concrete uses of AI in business?

Matthieu Corthésy explains that for him, ChatGPT is not simply a virtual assistant; ; This is a true strategic lever.

  • By automating repetitive tasks and providing instant answers, It allows companies to improve their efficiency and focus on higher value-added missions. Thanks to its advanced algorithm, it learns and adapts continuously, making it more and more efficient over time.
  • Document synthesis, writing of meeting minutes, email management, translation and of course improvement of customer service : Being available 24/7, ChatGPT responds instantly to customer queries, reducing response times and increasing customer satisfaction. In addition, it can handle a large number of requests simultaneously, which would be impossible for a human.

On the other hand, it is necessary toemphasize the importance of human validation to avoid errors or "hallucinations" in AI, who can "invent information" in the absence of a complete context.

7. What are the costs associated with integrating AI into a company?

Free options are available, such as ChatGPT and Microsoft Copilot. Paid versions allow for better security and advanced features, with costs ranging from $20 to $30 per user per month. My advice: opt for paid offers once the company has acquired a certain level of maturity in the use of AI.

8. What skills are needed to integrate AI?

Integrating ChatGPT is not without its challenges. One of the main obstacles is resistance to change.

Employees may be reluctant to adopt new technology for fear of the unknown or losing their job. It is therefore crucial to involve them from the beginning of the process, reassure them and train them adequately. Matthieu recommends calling on experts to explain how AI can help without "replacing" employees and emphasizes the need for an educational approach to maximize AI adoption in business.

9. Is AI reliable enough for enterprise integration?

«"I like the analogy of AI as an intern eager to please, and therefore capable of inventing information in the absence of complete context."». Based on this principle, human validation is necessary to ensure the reliability of the results provided by AI.

10. How to make a prompt effective?

Mathieu details his ACTIVE method (Action, Context, Tone, Identity, Format) to formulate effective prompts. This method helps to obtain accurate and relevant responses by providing contextual information, setting the tone, and specifying the expected format.

To follow the news and training of Matthieu Corthésy, including a free e-learning training course, composed of short video capsules as well as a newsletter to understand and use AI effectively, go to his site toolia.ch